Boost Your Law Firm's Growth with Google Ads

Legal services market in the USA now is as thriving as ever. According to IBISWorld, the market size of US, law firms is worth about 381 billions of dollars and there are approximately 430k law firms. Yes, the capacity of the market is extremely high, but specialists from Grand View Research expect that the market will grow even further - at least 3% by 2030. How can legal companies or individual attorneys boost their lead generation and claim their piece of the pie? Our team prepared a short research about traffic volumes in such sources as Google Ads.

Let’s answer what is the PPC model and why is it one of the best sources for the legal niche?

PPC is a pay-per-click model, which is the quickest way to reach new customers. Every search website has their own advertising platform and Google is the biggest in the world. Let’s imagine that you’ve just made a website, but SEO takes months or maybe years in such vertical as Law to get to the top position and get first customers. Moreover, nobody is exempt from Google updates that can lower your website position. But it’s not the reason to lose potential customers. Google Search ads show your ad on a specific search term which a Google user is looking for. So, those users are the “hottest” ones, as they are looking exactly for your services. And the chance that this user becomes your customer is much higher.

See these websites? They are your competitors.

Exploring Search Volume and Potential Results

Let's dive deeper and explore how many people are searching for legal services and what results you can expect.

Firstly, we need to identify the best possible keywords. Here are a few broad terms for different types of attorneys:

• Personal injury attorney
• Immigration attorney
• Tax attorney
• Family attorney
• Estate attorney
• Business attorney

Of course, we can scale up and identify hundreds of keywords, but this article would turn into a book if we did so.

Next, we use analytics tools to predict volumes and results. Free tools like Google Keyword Planner and Google Trends, as well as paid tools like Ahrefs, can provide valuable data.

From the screenshot, we can determine the average monthly searches and cost per click for each keyword. With this data, predicting results becomes straightforward.

For instance, if our website's conversion rate is 5% and our click-through rate (CTR) is 10%, targeting the keyword "immigration attorney" with an average of 40,500 searches per month would yield:

40,500 searches * 10% CTR = 4,050 visitors 4,050 visitors * 5% conversion rate = 202-203 leads

Depending on your sales department's metrics, you can estimate how many of these leads will convert to clients.

Managing Costs and Scaling Keywords

Yes, some clicks can be expensive. For example, "personal injury attorney" can cost up to $240 per click, which might be too high for your budget. However, by scaling and diversifying your keywords, you can control costs and generate a steady stream of leads.

Keep in mind that these metrics are approximations. At Traffic Dojo, we strive to optimize conversion rates by refining or creating new websites. Remember, simply launching ads isn’t a guaranteed key to success. It takes at least a month to identify an effective funnel, and continuous testing is crucial. If you find this process overwhelming, Traffic Dojo is here to help you achieve your goals.

Thank you for taking the time to read our article. We hope you found it insightful and useful for your business. Best of luck in your endeavors, and we look forward to potentially working with you to turn clicks into profits!