Why Your Google Ads Aren't Converting (And How to Fix It)

Some of the Google Ads veterans remember those days when there were no Google Ads, but Google AdWords, and there were no automated bid strategies or conversion-based bidding. All you could do was collect an array of keywords, manually filter them, and hope for the best results. It was a painstaking routine process.

Now, with Machine Learning and AI as part of our daily lives, you have a plethora of options to optimize your campaigns as you see fit. But even with all those settings, everyone who has worked with this platform has noticed that sometimes you just can't achieve the desired results, even if you've followed incredible case studies to the letter.

For example, you might be running ads with the keyword "bath remodeling," but your cost per lead is far from being adequate to your marketing budget, while some competitors have been running their ads for years. So, why is this happening, and how can you finally get positive results?

The Role of Machine Learning and AI in Google Ads

My introduction about the past wasn’t just to evoke nostalgia. Since Google Ads keeps upgrading, it no longer just looks at your keywords and ad quality. There are other factors at play, such as the relevance of your landing page and your conversion rate. Simply paying for clicks isn't enough for Google Ads; they are also focused on building long-term relationships and the growth of your business.

In simple terms, this is how Google Ads finds the best audience:

Connecting Poor Results to Google's Learning Process

When you run your campaign, Google starts searching for the best audience for it. However, it might not find your ideal audience right away. Of course, you can receive leads from the first impressions, but don’t be surprised if you don’t. It takes time. And not just time, but also accurate tracking of all visitors. Google wants to see conversions to understand that your funnel really works. The more conversions your website has, the faster and better Google will learn.

To maximize incoming leads, each step of your funnel should work seamlessly. The person who clicks on your ad should find exactly what they are looking for, your website should meet the needs of the visitor, and conversions should follow. If even one small piece of this funnel isn’t working, the whole process can falter. Yes, over time, Google will find the right audience, but during that period, you might lose money or become frustrated and stop running ads altogether.

Conclusion

To achieve the best results with Google Ads, it's crucial to understand that successful campaigns are more than just keywords and bid strategies. You need a well-oiled funnel where each component, from the ad to the landing page to the conversion process, is finely tuned. Patience and continuous optimization are key, as Google's algorithms take time to learn and deliver optimal results. By ensuring every element of your funnel works in harmony, you can turn initial setbacks into long-term success.

Thank you for reading, and good luck with your Google Ads campaigns! If you need expert help to fine-tune your campaigns and get the results you desire, feel free to reach out to us at Traffic Dojo. Let's turn those clicks into profits together!